Plan a two-week social content series from three pillars

Plan a 14-post social content series for [BRAND], posting on [PLATFORM OR PLATFORMS], running over two weeks. The audience is [AUDIENCE] and the series should move them toward [GOAL, E.G. NEWSLETTER SIGNUP, LAUNCH AWARENESS].

Content pillars — every post maps to exactly one:
1. [PILLAR 1, E.G. EDUCATION: HOW-TOS IN OUR NICHE]
2. [PILLAR 2, E.G. PROOF: PROCESS AND BEHIND-THE-SCENES]
3. [PILLAR 3, E.G. POINT OF VIEW: OPINIONS ON COMMON INDUSTRY PRACTICE]

For each of the 14 posts, provide:
- Day and pillar.
- Format suited to the platform — single text post, carousel, short video script, thread, or image plus caption — varying formats across the series.
- Hook: the first line exactly as it would appear. It must give a reason to keep reading without withholding tricks or engagement bait.
- Skeleton: 3-5 bullet beats the post covers, detailed enough that I can draft the full post in ten minutes.
- CTA: most posts end with a soft ask (follow, comment prompt, save); only posts 5, 10, and 14 point at [GOAL] directly.

Series rules:
- Posts should build: reference earlier posts where natural, and let the three goal-directed posts land after value has accumulated, not before.
- No invented case studies, client names, or numbers. Where a real example would strengthen a post, insert the placeholder [INSERT REAL EXAMPLE] instead of fabricating one.
- Match this voice: [2-3 ADJECTIVES PLUS ONE EXAMPLE SENTENCE IN THE BRAND VOICE].

Output as a table if your interface renders tables well; otherwise a clearly separated numbered list.